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A video can get your website ranking higher

If you are wondering whether you should get that video done and whether it could boost your rankings, the answer is yes! Don’t sit on anything that could propel you to the top of the search results. SEO strategies keep changing and you too should adapt!

Recently, The Forrester Blog published a small but interesting study on how you can improve your chances, by 50 times, of showing up at the top of the Google search results. Their tip? Utilize Google’s Universal Search by creating videos.

We will first look at the odds. The blog post showed that a video has a “11,000-to-1 chance of making it onto the first page of results.” If you contrast that to web pages for a similar set of keywords, you only have a “500,000-to-1 chance” of getting on the first page. So for keywords that show video results in Google, you have a “50 times better chance of appearing on the first page of results than any given text page in the index,” reports Forrester.
However, you can significantly improve those odds using some basic principles of Search Engine Optimization (SEO) which applies to video postings as well. Proper SEO is important if an article or video are to get to the top of search engine rankings. Studies by several groups have shown that a properly optimized video has a higher probability of making it to page one than a similarly optimized article that has no video content. Obviously, ensuring a video is properly optimized is crucial for top placement in search engine rankings. Here are some ideas you can use to properly optimize your online video submissions.

  • Insert keywords into your video filenames.
  • Host your videos on YouTube, and embed those YouTube videos into your own site. Google says its algorithms consider how many times a video is viewed, and any views embedded videos receive on your own site get added to the ‘views’ tally on YouTube. (And yes, nearly every video we saw Google blend into its results came from YouTube.)
  • Optimize your YouTube videos by writing keywords into your videos’ titles, descriptions, and tags.
  • Embed videos into relevant text pages on your site. The context provided by the text on those pages (which is hopefully already optimized for search as well) will help the search engines figure out what your videos are about.
  • Also create a video library on your site, so Google knows where to find your video content. (Google Video Sitemaps can help with this too.) Write keyword-rich annotations for each video in the library.
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